Most responsible companies are finding ways to cut their repetitive paper consumption.
Especially for regular communications such as monthly statements, which are being replaced by electronic ‘eStatements’ delivered over the Internet. However, this move to eStatements has removed the ability to insert promotional and/or legal materials in the same envelope as the paper statement.
Our Digital TransPromo Editions reinstate the means for our clients to add individually ‘customised’ eMagazines / eBrochures to each eStatement sent to its customers. As each eMagazine can be customised to the individual, it becomes the digital equivalent of the traditional paper ‘Transpromo’ or ‘TransPromotional’ activities, at a fraction of the cost of paper/postage.
The client simply adds a button to every eStatement. When a customer clicks on this button on their eStatement, our transactional engine then instantaneously compiles – ‘on the fly’ – a personalised eMagazine unique to that customer.
This process can be applied to any size of customer database and/or industry. For example, a Telco sending out 1.5 million e-Statements each month could deliver a ‘uniquely personalised’ eMagazine to each customer who simply accesses the eMagazine by ‘clicking’ on the button on their e-Statement (and/or eStatement email).
Digital TransPromo Editions enables any client to uniquely speak to every one of their customers – in a full eMagazine, rather than the usual bland and ignorable email format – with only the information that pertains to their known preferences.