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Benefits of Offering Free Wifi

It’s gotten much more common today to find businesses that offer complimentary WiFi for their patrons, especially in cities. Still, there are many places outside of Big-City-America where free WiFi is the exception and not the rule. (Trust me, living and working in semi-rural Ohio, I know!) If you are on the fence about whether…

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More Facts On Mobile

New mobile internet trends have caught my attention this week. Today, we look at their impact on the news business. In developing countries, mobile growth keeps accelerating. In Nigeria (pop: 173 million, median age: 18), based on page views count, 76% of internet traffic now comes from mobile. In India (pop: 1.25 billion), the rate…

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Google’s Ingenious Plan to Make Apps Obsolete

GOOGLE SHOWED OFF any number of potentially revolutionary technologies at its I/O developer conference keynote Thursday. There was Jump, a platform for generating 3D virtual reality content, and Brillo, Google’s latest entrant into the smart-home horse race. But the company’s most important announcement was the evolution of a technology that’s nearly three years old. It…

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Hotel WiFi test ranks hotel chains

Hotel WiFi Test has released a new report that ranks hotel chains by Wi-Fi quality. Two characteristics of hotel Wi-Fi are considered: the quality of the WiFi and whether in-room Wi-Fi is free. The report contains a global ranking and separate rankings for the United States, Europe and Asia. The chain to which a hotel…

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Why CEOs Should Embrace Digital Transformation Technology

Although the impact of digital transformation is not new, the retail industry is entering a new age that presents unprecedented challenges for all CEOs. Digitisation is an essential part of today’s business world. Though the importance of online presence, business popularity and visibility was small earlier, it’s a fact that today, the importance of online…

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Mobile First, But What’s Next?

The ascendance of mobile devices, cloud computing and big data is having a profound impact on the lives of workers. Yet many of the business applications that run on their smartphones and tablets still fail miserably to take full advantage of this revolutionary shift. Even services that tout themselves as “mobile first” often fall short…

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How Snapchat Made QR Codes Cool

QR codes have been a laughing-stock for years now. The gangly square bar codes were slapped on posters and magazine pages, and heralded as an easy way to open URLs or bonus content. Instead they became a frustrating symbol of over-engineering. You often needed a special QR code reader app which might fail to recognize…

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7 Secrets of a Killer LinkedIn Page

In the pre-Internet Age (when dinosaurs roamed the Earth), job seeking was pretty much a one-way street. For all but C-suite positions, hopeful candidates lined up, presented their case in the least-quavery voice they could muster, and companies took their pick. Now, the onus is not just on the candidate to woo their prospective employer.…

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Loyalty programs fail to engage

Loyalty programs have not evolved with the digital age and are failing to engage consumers, according to a new report, “Fixing the Cracks: Reinventing Loyalty Programs for the Digital Age’ by Capgemini Consulting. The research shows that most loyalty programs follow a basic transactional philosophy where rewards are based on purchase. Only a small minority…

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Developments and Trends in the Smart Home

On Tuesday, Apple released new details about its 2015 developers conference, including a logo for the conference that resembles the shape of an Apple TV. The slogan for the conference – “the epicenter of change” – hints that Apple might announce that it is turning the Apple TV into a smart home hub, or…

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Mobile-first strategies can maximise your overall digital presence

MOBILE EXPERIENCE IMPACTS THE WHOLE PICTURE: When there’s poor user experience on a mobile device the performance of the website as a whole tends to suffer, according to a new report from Adobe Digital Index (ADI). Standard website metrics like page views and conversion rates are significantly lower when the mobile experience lags, partially…

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NEWS: Websites must be Mobile Responsive from 21st April, announces Google

Google has long envisioned a mobile future where every website on the planet works equally well on a phone, tablet or desktop. Google has now announced this change is mandatory!

“Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in your search results.” Google Webmaster

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