digital marketing

2015 Digital Marketing Trends – What Opportunities?

Mobile has been in limelight as the next big thing for the past few years. Fact is, the mobile marketing umbrella is huge! From geo-targeting to in-app advertisements, responsive designs and the list goes on. So will 2015 be yet another year for mobile?     In 2015, Mobile Optimization will continue to be big.…

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shopping cart blog

Blurred lines in Retail

For more than a decade pureplay online retailers and technology vendors have been waging a propaganda war about the future of retailing becoming exclusively online. Seemingly, consumers hate physical shopping so much that the allure of cheap prices and efficiency of transacting would dominate all decision making so much that the tidal wave of consumer…

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The Future of QR Codes

The potential for QR Codes is limitless. Google has already incorporated them into their Google Places. They now provide local businesses with a sticker to place on their door that when scanned, leads to the website of that business. These codes can be easily scanned through glass windows or doors. And it only takes a…

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What’s Mobile’s Role in the Omnichannel Experience?

Consumers don’t think about online or offline—they’re shopping. Most retailers, on the other hand, are still having trouble providing a unified shopping experience. Omnichannel marketing as a term may be trendy, but there’s nothing ephemeral about the idea that customers prefer a seamless, cross-channel shopping experience, according to a new eMarketer report, “Omnichannel Trends 2015:…

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customer loyalty

How To Build A Customer Loyalty Program Without Giving Discounts

It has gradually become a norm for online business owners to offer product discounts in their customer loyalty programs. They believe that it is the best way to capture a customer’s heart despite them bearing the brunt of low profit margins. However, there is a likelihood that giving away product discounts will turn non price-sensitive…

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Air BnB

How AirBnb Is Using Content Marketing to Stay on Top

In the business of connecting travelers with affordable, memorable, and sometimes unusual rooms, Airbnb rules the roost. But for the brand that revolutionized the hospitality industry and kickstarted the sharing economy’s P2P marketplace model, storytelling is proving to be among its greatest strengths. For the past 24 months, Inc. magazine’s company of the year has…

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luxury marketing

Why Mobile Apps Are Awesome for Luxury Marketing

Luxury products need a very special marketing approach, and the informational approach to marketing them usually does not work. You need something more, something that goes beyond the regular promises other brands and products make. Undoubtedly, the visual component is essential in luxury marketing, but which marketing channel is the best option? E-mails frequently go…

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Internet to Hit 3 Billion Users in 2015

The number of internet users worldwide will surpass 3 billion in 2015, according to new figures from eMarketer, increasing 6.2% next year to reach 42.4% of the entire world’s population. This year, the internet will reach more than two in five people in the world for the first time as online audience hits 2.89 billion…

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Marketers Rank the Technologies Designed to Help Them

Every digital marketer knows there’s a wealth of data out there to make their efforts—potentially—more effective. Likewise, every digital marketer knows there are approximately a million and one tools that promise to take that data and turn it into proven ROI. But what kinds of technology actually help? As marketers struggle with marketing integration technologies,…

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The Potential Of Beacon Technology

After indoor positioning with Wi-Fi, beacon technology is a massive step forward in ambient context identification, which is why this technology is all the buzz of late. Beacons allow for background positioning and detection, giving new power to a phone that can make it truly “smart.” Because they offer the potential to target a consumer…

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Two Worlds Colliding: How LinkedIn Could Take On Salesforce

Today’s B2B sales and marketing folks struggle with the overwhelming number of channels for finding and reaching new leads. The customer “funnel” continues to expand as buyers do more of their own research before raising their hand to connect with a sales rep. But imagine if you could make the funnel wider by identifying leads…

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